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Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance
Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance

By Ankush Panwar

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